Web Site Design Based on Customer Specifications
A1: Functionality and Micro Interactions
The website will feature a user-friendly navigation system, ensuring ease of use for various audience types. A responsive design will be implemented for optimal experience across all devices, adhering to accessibility standards. Micro-interactions such as hover effects on buttons, animated feedback for form submissions, and dynamic content loading will enhance user engagement. These functionalities align with both audience preferences for an intuitive user experience and stakeholder goals for a professional and accessible online presence.
A2: Content for New Page
For the new page targeting ‘Small-Animal Owners,’ the content will include detailed care instructions, housing options, dietary needs, and product recommendations. This aligns directly with the persona’s requirement for comprehensive and specialized care information for small animals, addressing their unique needs for detailed, practical guidance.
A3: Explanation of Content Removal or Redevelopment
Existing non-responsive design elements will be replaced with a modern, responsive layout to improve user experience on various devices, aligning with current web standards. Outdated pet care advice will be updated to ensure relevance and accuracy, meeting the audience’s need for trustworthy information and stakeholders’ aim for authoritative content.
A4: Visual Sitemap
The visual sitemap will include a home page, Individual pet pages (Cats, Dogs, Small Animals), and Additional necessary pages (Services, Contact, FAQs, About). This structure logically organizes content, ensuring ease of navigation and access to information, aligning with audience and stakeholder needs.
A5: Explanation of Audience and Stakeholder Needs
The newly designed information architecture of the Paradigm Pet Professionals website meticulously addresses both audience and stakeholder needs through several key aspects:
Audience Needs
Ease of Use: The website’s navigation is intuitive and straightforward, facilitating quick access to information. This simplicity is crucial for users who range from young pet owners to older individuals who may not be as tech-savvy.
Responsive Design: Given the increasing use of mobile devices for internet browsing, the website’s responsive design ensures that content is easily accessible and readable on smartphones, tablets, and desktops. This flexibility enhances the user experience regardless of the device used.
Accessibility: Adherence to web accessibility standards (like WCAG) ensures that the site is usable by people with disabilities, including those who use screen readers or require high-contrast visuals. This inclusivity is vital in demonstrating the brand’s commitment to serving all pet owners.
Stakeholder Needs
Comprehensive Pet Care Information: The website’s content, especially the addition of a new page for small animal owners, provides in-depth and specific care instructions. This comprehensive approach positions Paradigm Pet Professionals as a knowledgeable and reliable source in the pet care industry, aligning with stakeholders’ goals of establishing authority and trustworthiness.
Broader Audience Reach: By catering to a wider range of pet owners, including those with small animals, the website broadens its appeal. This expansion is aligned with stakeholder objectives to increase site traffic, enhance brand recognition, and ultimately drive more business through consultations and other services.
Brand Values and Mission: The redesigned website reflects the company’s brand values of compassion, expertise, and inclusivity in pet care. This alignment ensures that the website is not just a portal of information, but also a reflection of the company’s mission and ethos, resonating with both current and potential clients.
Balancing Needs
The website design and content do not just singularly address user or stakeholder needs but find a balance between the two. For instance, while the navigation simplicity aids users, it also strategically guides them to services and information that stakeholders aim to highlight. Similarly, the focus on varied content types (text, images, videos) enhances user engagement while also catering to different learning styles and interests, thereby keeping users on the site longer, a key metric of interest to stakeholders.
In summary, the redesigned information architecture of the Paradigm Pet Professionals website skillfully addresses the diverse needs of its audience by offering a user-friendly, accessible, and comprehensive online resource. Simultaneously, it aligns with stakeholder objectives of broadening audience reach, establishing authority in pet care, and reinforcing brand values, thereby contributing to the overall growth and success of the organization.
A6: Navigation
Primary Navigation includes links to Home, Services, Cats, Dogs, Small Animals, Contact, About, and Services. Secondary Navigation contains links to Testimonials, Privacy Policy, FAQs, Site Map, Social Media, and Contact Us.
A6A: Audience and Stakeholder Navigation Needs
The primary navigation provides direct access to key information areas, meeting the audience’s need for straightforward navigation. Secondary navigation offers additional resources and contact options, aligning with stakeholders’ goals of providing comprehensive service and information access.
B: Wireframe
The mid-fidelity wireframe for the homepage will include a site header with branding elements, a site footer, Primary and secondary navigation, Placeholder text and images, Essential components like buttons, links, form fields, and a search bar. This layout will be designed for a desktop website, logically organizing content and navigation elements to enhance user experience and align with branding guidelines.
Site Header with Branding Elements
- The header will prominently display the Paradigm Pet Professionals logo for brand recognition.
- A concise tagline or slogan that reflects the brand’s ethos near the page title.
- This section will be visually striking to immediately capture the visitor’s attention.
Primary and Secondary Navigation
- The primary navigation menu will be in the header, offering easy access to major sections like Home, Services, About Us, Contact, Cats, Dogs, and Small Animals.
Secondary navigation elements include links to lesser visited, but important pages like Testimonials, Privacy Policy, FAQs, Site Map, Social Media, and Contact Us. This will be positioned in the footer.
Site Footer
- The footer will contain contact information, social media links, and secondary navigation.
- Accessibility features and links to the privacy policy and site map will also be included.
- The design will be clean and less attention-grabbing than the header but still coherent with the overall site design.
Placeholder Text and Images
- Use text from the design specification content provided to visualize text distribution.
- Placeholder images will represent the types of images that will be used, such as pet photos, team pictures, or service-related graphics.
- Ensure placeholders are appropriately sized and positioned to give a realistic feel of the final design.
Specific Components
- Buttons: Visible and labeled, placed strategically for calls to action like ‘Learn More’ and ‘Contact Us’.
- Links: Internal linking to various pages or sections for easy navigation.
- Form Fields: Included example fields for a search bar or contact form, showcasing input types (text, email, etc.).
- Search Bar: Positioned in the header on the homepage to allow quick search functionality.
C1-C4 and D: Design Prototypes
Each of the redesigned ‘Home,’ ‘Dog Owners,’ and ‘Cat Owners’ pages will use content as per the UI specifications, accurately aligning with corresponding personas. A new design prototype for one of the new user personas (e.g., Small-Animal Owners) will also be included, following the provided format and content guidelines. The prototypes will feature primary and secondary navigation elements and positional awareness techniques, ensuring functional and easy navigation within the site architecture. All links will function correctly. The prototypes will be submitted in a .pptx file format and via link.